Covéa Affinity

Covéa Affinity is the Covéa Group entity specialising in affinity insurance partnerships. It is a market leader nearly 40 years.




An experienced partner

Covéa Affinity is the trade name of MMA’s Affinity and Partnerships Department. It is a B2B2C insurer with operations in France and the rest of Europe.



Covéa Affinity has been assisting car makers and their captive financing companies with white label structuring for nearly 40 years.

Drawing on this know-how it has also developed B2B2C business in other target universes: equipment and consumer goods, and service provision.




Multiple areas of expertise

  • Automotive

    Covéa Affinity offers:
    – mechanical guarantees for new and used vehicles;
    – financing guarantees for new and used vehicles;
    – damage insurance (fire, theft and natural events).

  • Equipment and consumer goods

    Covéa Affinity offers the following guarantees for equipment and consumer goods (telephones and mobile devices, small and large household appliances):
    – breakage, theft and loss;
    – warranties and extended warranties.

  • Service provision

    Covéa Affinity offers the following guarantees for service providers:
    – travel, holidays and shows;
    – means of payment;
    – insurance of subscriptions and invoices;
    – cancellation insurance.

  • Others

    For all types of products, Covéa Affinity insures financial loss for businesses. It offers as well add-on loyalty solutions built with partners, as tyres insurance, deductible buy-back and repair cost.




A major player in Europe

Covéa Affinity offers its partners personalised assistance for their projects in all European Union countries, relying on a network of local partners who provide commercial and regulatory knowledge of the relevant market.

It generates 43% of its revenue in Europe (excluding France).





Key figures at 31 December 2018

  • 0
    million
    of turnover
  • 0
    %
    increase in turnover between 2012 and 2018
  • Distribution of turnover (in %)
    • European economic area
    • France
    • Breakdown cover
    • Financial cover
    • Motor own damage
    • Other
  • 0
    million
    insured vehicles
  • 0
    employees



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