MAAF : the customer preference

Faced with the challenges to be met, MAAF chooses The Customer Preference as a positioning. Mutualist and practical, it places customer at the core of its strategy.

« It is our aim to earn the customer preference, to ensure that customers come and stay with MAAF because we provide them with the best insurance experience. »
Stéphane Duroule MAAF Managing Director

Mutualist and practical

The Motor and Craftsman Mutual Insurance Company of France (MAAF) was created in 1950, in Niort, with the aim of offering craftsmen a joint economic mutual insurance solution for their business vehicles.

MAAF rapidly enjoyed considerable growth. It is extending its range of products and has abandoned the “Three A’s” concept (as the “A” of Automobile, or Motor, has become too limited).

More than 65 years later, MAAF’s original values and spirit are still evident. Guided by its mutualist approach and good sense, it has remained the historic insurer for craftsmen but its products now address all markets and cover all insurance fields :


  • Personal and Property
  • Professional Risk
  • Savings and Life insurance
  • Health and Personal Protection
  • Financial services
  • Assistance

Key figures at 31 December 2018

  • 0
    members and customers
  • 0
    vehicles insured
  • 0
    homes insured
  • 0
    personal protection agreements
  • 0
    personal health beneficiaries
  • 0
    million euros
    of gross savings collected


  • MAAF 2018 business report (French version)

    pdf 2.06 MB Learn more
  • Covéa 2018 business report

    pdf 5.55 MB Learn more
All documents

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