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MAAF offers its 3.8 million insured members and customers global insurance solutions and services with high added value. All at the right price, by optimising efficiency. Business lines: global solutions and added-value services As a mutual insurance company with no intermediaries, MAAF Assurances is a General public insurance company for private individuals and professionals. Its offer covers every sector of insurance :
Ever more efficient Due to the crisis, MAAF updated its 2004-2010 business plan, which puts customers first in its vision for the future. The new strategic orientations focus on three main objectives: accelerating the development of personal insurance, developing customer loyalty and gaining new customers, in particular professionals and tradespeople. In order to increase efficiency, the company adapted its decision-making processes and its organisation. Two departments were created: Organisation and Tools, and Strategic Marketing. Guaranteeing the best rates on a permanent basis As a mutual insurance company, MAAF has a duty to pass on its profits to its members and customers. This approach led the company to apply a "zero inflation" policy to its auto rates in 2008. Other measures have been taken to expand the member community, such as the "-16%" auto offer implemented during the first half of the year. In savings, the net rate of 4.51% offered for the company's flagship life insurance product, Winalto, was only possible thanks to the sound financial management at MAAF Vie. The commitments of a responsible insurer Managing long-term risks is a question of anticipation and prevention. MAAF has a long history of supporting social responsibility and more recently began environmental initiatives. In order to coordinate all these actions, a sustainable development department was created in 2008. MAAF continues to pursue its prevention efforts in road safety as well as in health and future risks: awareness-raising, communication, training, etc. For more than ten years, the MAAF Assurances Foundation has offered support for innovative research and projects to improve the living conditions of people disabled by traumatic injuries. After the first agreement signed in 2006 with Agefiph (Association for the management of funds for the professional integration of disabled persons), MAAF set up a "disability" task force for the professional integration of disabled people. After positive initial results, MAAF decided to take the project further, signing a new agreement for 2008-2010 which provides for continued recruitment efforts and guidance for disabled employees. November 2009, MAAF launched its "Generation MAAF Programme". All the core actions giving expression to MAAF’s corporate social responsibility commitments have now been brought together under the brand name "Generation MAAF Programme". Momentum at MAAF In 2008, the MAAF group recorded 1.7% growth in gross premiums written and 3.8% in non-Life, as well as a 3.2% increase in its customer portfolio. Achieved during a crisis in the markets, these results concretise an ambitious marketing and pricing policy carried out to the benefit of MAAF members. <<seems redundant>> MAAF also consolidated its financial position; its solvency ratio is 342% (including unrealised capital gains) and its net income reached 121 million euros.
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