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Ma Banque (Multi Access Bank) is an innovative banking model, created in 2005 further to the partnership set up between MAAF Assurances, MMA and Banques Populaires. Tailored for insurance retail systems, Ma Banque allows Covéa brands to supplement their offers in terms of insurance products. Throughout 2008, the banking subsidiary of Banques Populaires, MAAF and MMA consolidated its organisation, the objective being to deploy a bank-insurance offer including a demand deposit account together with means of payment. Despite an unfavourable financial and economic environment, MA Banque recorded new growth in its portfolio. Some 41,500 new loans were taken out, a rise of 4% compared with the previous financial year. In addition, nearly 28,500 passbook accounts were opened, an increase of 10% compared with 2007. In all, MA Banque signed nearly 75,000 new contracts, posting growth of 20%, with some 190,000 customers.
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