| MAAF – A brand name for its corporate social responsibility |
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All the core actions giving expression to MAAF’s corporate social responsibility commitments have now been brought together under the brand name "Generation MAAF Programme". Ever since it was established, MAAF has been driven by the values of financial solidarity and effectiveness - values that characterise the mutual movement and are deep-rooted in MAAF’s genetic makeup. With its signature “the price / quality benchmark” launched in 2004, MAAF succeeds by giving priority to its product benefits and competitive tariffs. To respond to changes in consumers’ behaviour, with their increased emphasis on meaningful purchases and value for money, MAAF has decided to use the Generation MAAF Programme (GMP) to proclaim its ability to combine the quality of its products and its tariffs with social and environmental responsibility . Accordingly, a large number of initiatives attest to MAAF’s commitment and form part of the GMP: the Vigicarotte anti-drink-drive campaign, life insurance products incorporating socially responsible investments, the Grand Auto Environment Prize, the Taste & Health Prize and engagement with brain injury patients through the MAAF Foundation. “In 2010 for the sixth year running there will be no increase in our motor insurance premiums. This reflects the fact that, as a mutual society, we do not have shareholders to remunerate, and are free to decide to pass on the benefit of our good results and sound management to our members. Another example is MAAF Bonus for Life, which rewards our customers’ good driving and citizenship while at the same time enhancing their loyalty. Thanks to the Generation MAAF Programme, we can now go even further”, says Etienne Couturier, Managing Director of MAAF.
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